Yandex Direct setup
Yandex Direct setup costs from 20 000 ₽, management from 25 000 ₽ a month. Ads bring requests this very week. Unlike SEO they work immediately and stop just as quickly when the budget runs out.
How much Yandex Direct costs
Queries, negative keywords, ads, goals in Metrica
Query cleanup, bids, a monthly report
Paid to Yandex directly, on top of our work
Less than 20 000 ₽ a month on clicks usually does not give enough statistics to improve anything.
What the setup includes
So you do not pay for random clicks.
Separate campaigns per direction.
Not one ad for everything.
You see requests and their cost, not just clicks.
And bid control.
The ad account stays yours.
First we calculate how much a request may cost
Start not from the click price but from your economics. Average check, cost and the share of requests that turn into deals.
If one in ten buys and a sale earns 20 000 ₽, a request at 2 000 ₽ breaks even. That is the ceiling.
The click price is not just the bid
Yandex looks at how well the ad matches the query and where it leads.
An ad for a specific query and a page that answers it cost less than generic ones.
Negative keywords matter more than bids
In neglected campaigns half the budget goes to queries like free, do it yourself, vacancies.
The negative list is built before launch and cleaned every week from the search query report.
When Direct will not pay off
If the website does not convince, ads only speed up the exits.
A page without prices, examples and a clear form eats the budget. Then the website comes first, ads second.
Example, ads and search for car climate
- Before
- A showcase website with a catalog, but almost no requests came from it.
- What we did
- Rebuilt the website so a driver quickly finds the part for their vehicle and can leave a request. Set up visibility in Yandex and Google search and ads.
- The result
- In a year search visitors grew by 142%. Every fourth request comes for free, without paying for ads. In season the website is opened 3 000 times a month.
How we work
Ten minutes in Telegram or on a call. We figure out what your business is and what the website should do.
Each stage gets a price and a deadline. The total is fixed before work starts and does not grow along the way.
You pay for the current stage, we show interim results, and we make changes right away.
What was in the estimate and how it was done, with screenshots. After payment we move the website to your hosting and hand over all access.
Frequently asked questions
The first ones within a week after launch. The first month the campaign learns, by the end of the second the request cost is usually noticeably lower.
Yes. We set it up, hand over access and explain what to watch. But without adjustments a campaign gets more expensive over time.
Then the website first. We will say so before we start.
Yours. You pay Yandex directly, we work with access.
Let's discuss your task
Describe what you need in a couple of words. We reply within an hour with a price and a timeline. Free and with no obligation.
